The Air Jordan III was made by Tinker Hatfield. This was the shoe that "saved" the Air Jordan line. Michael Jordan was prepared to depart Nike, but the Jordan III modified his mind. It was the first Air Jordan to function a obvious air unit on the heel, the new Jumpman symbol, an elephant print trim and tumble leather-based to give it a luxury seem. The Air Jordan III was also well-known for the humorous advertisements depicting Spike Lee as Mars Blackmon, the character he played in his film 'She's Gotta Have It'. This marketing campaign was known as the "Mars and Mike" advert campaign, which was one particular of Nike's most productive advertisement strategies. These were the first Jordans to feature the "NIKE AIR" symbol on the back again, but later changed by the Jumpman logo, with the words and phrases "AIR" underneath it, related to the Air Jordan VI. These ended up said to be Michael Jordan's favorite sneakers, he wore them throughout the 1988 Dunk Championship and many other events in his basketball occupation. The Air Jordan III's experienced bad income when very first reintroduced in 1994. On their next reintroduction in 2001, they offered nicely. The "Hearth Red" Air Jordan III was released in March 2007.
In 2007, Jordan Brand name collaborated with director Spike Lee to launch a limited pair of Air Jordan III's the Do The Right Thing film poster. The exact same calendar year also noticed the reintroduced variations of the Air Jordan III's in two monotone colorways, all black and all white, nicknamed the "Black Cats" and the "Pure Moneys" respectively. 2007 also experienced the "Flips" which moved the elephant print from the trim to the total shoe and changing it with white leather-based, indeed "Flipping" the unique design and style of white leather with elephant print trim.
In 2009, the Jordan Brand name reintroduced the extremely sought following Air Jordan III in the True Blue colorway. It was an international-only launch, which means they were not marketed in the US. In 2011, the brand launched a Black History Thirty day period (BHM) Air Jordan III colorway in commemoration of the thirty fifth anniversary of Black Historical past Thirty day period. The sneaker is black with gold trim and stitching as effectively as laser print about the toe and heel. The BHM III was a extremely limited launch and there was explained to have been no much more than three,000 pairs created. Also, the identical yr noticed the release of the "Accurate Blue" III on June four. The Stealth colorway of the III was launched in September and the Black Cements were launched in November. The "Black Flips" had been released on December 3, 2011.[five]
The Air Jordan III was originally released in 1988. It was retroed in 1994, 2001, 2003, 2007, 2008, 2009, 2010, 2011 and 2013.